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On Demand
45 mins

When placed at the heart of the business, segmentation can steer marketing strategy and improve customer understanding. But is there a better way to approach segmentation?

There are different types of segmentations available to an insight or marketing team - behavioural, attitudinal or psychographic - each fit for purpose in addressing a particular business need. But in our experience, there are often gaps and incompatibilities in these standalone structures. 

Our new hybrid approach unites these styles of segmentation and provides a 360 view of customers.

No matter where you are in your segmentation - starting afresh post-COVID or working with a longstanding build - this webinar will open your eyes to a new way of looking at segmentation...

What to expect…

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What are the different types of segmentation available and how do they work?
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What is hybrid segmentation and how can it deliver a 360 view of customers?
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How to succeed with segmentation and which pitfalls should be avoided?

Watch on demand now