When placed at the heart of the business, segmentation can steer marketing strategy and improve customer understanding. But is there a better way to approach segmentation?
There are different types of segmentations available to an insight or marketing team - behavioural, attitudinal or psychographic - each fit for purpose in addressing a particular business need. But in our experience, there are often gaps and incompatibilities in these standalone structures.
Our new hybrid approach unites these styles of segmentation and provides a 360 view of customers.
No matter where you are in your segmentation - this On-Demand webinar will open your eyes to a new way of looking at segmentation.
How to succeed with segmentation and which pitfalls should be avoided?