UNDERSTANDING YOUR CUSTOMERS
THROUGH HUMAN LANGUAGE

Join our upcoming webinar on getting the most from your unstrctured data

Psychologists have long sought to gain insight into human psychology by exploring the language people use. Within this webinar we will explore how analysing the language of your customers provides a deeper, richer lens on who they are and why they behave as they do. By using text mining techniques and sentiment analysis you can uncover the motivations, emotions, and personalities of your core audiences informing your creative and customer strategies. 

We will:

• Examine the benefits analysing human language can bring when designing creative and content

• Review some real-life examples of how language influenced creative and brand

• Look at the potential sources of ‘language data’ and how you can tap into this as a marketer

• Discuss what you can and can’t do with this data and some of the potential pitfalls

...which will provide you with the ability to understand what your customers are really saying.

REGISTER NOW
HUMAN LANGUAGE WEBINAR